HeliumX helps ambitious brands move faster, test smarter, and grow with intention

We lift brands INTO A HIGHER growth orbit.

Growth leaders across APAC, EMEA and global markets.

What we do

We focus on the channels that move the needle. Here's how we elevate your performance engine:

AEO

SEO

Paid media

CRM

CRO

Analytics

AEO

SEO

Paid media

CRM

CRO

Analytics

AEO

SEO

Paid media

CRM

CRO

Analytics

Growth services

Growth that’s engineered, not guessed.

HeliumX exists to take the guesswork out of growth.
We help ambitious teams move beyond intuition-led marketing by unifying data, creativity and velocity to deliver predictable outcomes, higher conversion and lasting value.

We use performance signals, customer behavioural insights and continuous experimentation to shape strategies that deliver measurable, predictable, and scalable growth outcomes.

Data-Driven at the Core

Every initiative is built to compound: turning focused execution into sustainable revenue growth rather than short-lived gains.

Growth-First Mindset

No templates. No generic playbooks.We design growth frameworks tailored to your market, your audience and your business model - built to maximise efficiency and impact.

Bespoke Strategy

Our process is built on open communication, shared dashboards and honest reporting - giving you complete visibility into what’s happening, what’s working and why.

Transparent Collaboration

We combine analytical insight with high-quality creative execution to build campaigns that capture attention and convert efficiently across every stage of the funnel.

Data-led Creative Approach

We test, learn and optimise continuously. Moving fast where it matters so you stay ahead of competition and capture growth opportunities as they emerge.

Velocity with Intent

We bring the full funnel together by connecting paid media, CRM, CRO and analytics into a cohesive growth engine built for lasting customer value and sustainable profitability.

Full-Funnel Expertise

Your growth is handled directly by experienced marketing leaders with global perspective, ensuring strategic depth, consistency, and accountability throughout.

Senior-Led Execution

We focus on the metrics that matter: ROI, CAC, LTV, and real business outcomes, so you can clearly see the impact of every decision and optimization.

Performance You Can Measure

We build processes, automations, and repeatable frameworks that continue generating momentum and revenue long after implementation, helping your brand scale consistently.

Scalable Growth Systems

growth leaders

Meet the team behind HeliumX.

HeliumX is led by senior marketers with global experience across APAC, EMEA, and high-growth digital brands.

Leo

Leo Haryono is Co-Founder of HeliumX and a seasoned marketing leader with two decades of experience scaling B2C and B2B brands across the US and APAC. Leo has held CMO and senior leadership roles at JD.com, eBay, HP, and Macy's, building a consistent track record of turning organic and paid media into high-performing, scalable growth channels. Leo's expertise spans AEO, SEO, Performance Media, CRM, and Analytics, and he brings a hands-on, data-driven approach to every engagement, with a sharp focus on growth that is both sustainable and profitable.

Ethan

Ethan Smith is Co-founder of HeliumX and CEO of Graphite Growth, a research-driven growth agency that helps companies like Webflow, Notion, and Captions drive sustainable revenue growth via SEO and AEO. Ethan is also an adjunct professor at IE Business School.